What is the role of outreach activities in the lecturer cadre?

How do outreach activities contribute to the roles and responsibilities of the lecturer cadre? I am interested in gaining insights into the specific ways in which members of the lecturer cadre engage in outreach activities and the impact of these initiatives on their overall contributions within the educational ecosystem. Additionally, could you provide details on the objectives and outcomes of outreach activities conducted by the lecturer cadre, and how these efforts align with the broader goals of education and community engagement?